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Grow Your Business Sense
[FEMINA ]
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Shilpa used to be a
bright young software professional with several years of hard work served at a
fast growing software company. She seemed to have everything going for her. She
was intelligent, hard-working, well-qualified, and was in the right industry at
the right time. Several years later, post marriage and a couple of kids, she
found that she was unable to cope with the demands of a full-time job, growing
children, old dependants, and a very busy husband. Not one to lose heart, Shilpa
decided to quit her job and try and strike out on her own. She discovered that
there was a whole world of business out there she could tap into. She quickly
realised that her skill as an entrepreneur would depend on how swiftly and
surely she rode the crest of business boom by seizing opportunities and striking
at them with dogged determination.
Shilpa also knew she had an innate
entrepreneurial sense, as most women do. She could thus play multiple roles with
ease and was willing to explore, experiment and combine options for a winning
strategy. If she got this right, she would enjoy the best of both worlds —
no commuting for long distances, no stressful work environment, no guilt pangs
for neglecting home and children, and yet make money by utilising her education,
contacts and entrepreneurial qualities.
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Before your business idea can become a reality, following is
a list of questions that need to be answered:
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How much do you want to be directly involved with
people?
Do you want it to be a full-time or a part-time business?
How
many hours per week are you willing to invest in your business?
How
important is prestige and image to you?
What resources do you have
available (in terms of money, equipment and know-how)?
How much risk do you
want to take?
Do you prefer a proven type of business or are you willing to
take chances of being a pioneer?
Will you and can you get help from other
people, including your family?
How big is your market? Are there enough
buyers that you can reach to support the level of income you desire?
Do you
need any special licensing or training? E.g. medical
transcription.
(Excerpted from
‘Business@Home’ by Dr Vaijayanti Pandit)
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However, she knew it wasn’t going to be a
cakewalk. The convergence of Information, Communication and Entertainment (ICE)
sector had re-written the rules of business. There were no compartments, no set
rules, and no rigid success models to fall back upon. She would have to, first
of all, identify work that would befit her skill and expertise. Then she would
have to establish her contacts and get together a workable infrastructure at
home. Her venture was going to be a completely different ballgame from those of
her close friends’ who ran a gourmet service and another who had a
boutique of her own...
Here is what Shilpa found in the groundwork she did
on various exciting prospects in the ICE sector.
Information
Technology has thrown up four exciting areas for business — Hardware,
Software, IT Services and IT Education. The basic investment for these
businesses would be an updated PC, telephone line, a scanner costing
approximately Rs 6,000, and an Internet connection.
Hardware Assembly And Sale
...and
more
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Cover Story
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Grow Your Business Sense |
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Pond’s Femina Miss India
2006
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Indiatimes
Modelwatch  aClick to view
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