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Firm Up!
[FEMINA ]
/photo.cms?msid=41967047 Get that bikini out because, with our list of top 10 firming products, you’re going to have one svelte body to put in it!

You're not alone. Sagging skin and cellulite are problems for many women. And while these conditions are often due to genetics, there are some things you can do to help the situation. Of course regular exercise and a healthy diet help smooth and tone your body, but there are also products created especially to tighten loose or ‘bumpy’ skin. We’ve found an uplifting group that may help smooth the way for great skin this summer.

Nivea Body Skin Firming Lotion with Q10
A moisturiser that claims that with the skin’s own Coenzyme Q10, it helps restore what the skin has lost, to naturally help skin regain its elasticity and firmness. Enriched with natural moisturisers (Safflower Oil), it provides long-lasting hydration.

Avon Skin So Soft
Get tighter-looking skin in just three weeks. Magic? Mother nature. The moisturising skin-firming solution combines liposomes, vitamins A, C, E and beta carotene. You’ll see increased firmness and enhanced softness.

Christian Dior
Dior has a whole range of firming and body contouring products. Capture Essential Time-Fighting Serum For Face is a booster that energises skin for a younger appearance. Skin looks and acts stronger, firmer, and healthier.

Dior’s Model Lift firms the face and throat with a three-in-one action. The product promises an instant lifting sensation, firmer skin within eight days, and visibly tightened contours within one month. Contains Bio-Sculptine, a unique combination of plant molecules that reinforces the skin’s support system.

Dior’s Bikini , an anti-cellulite product, offers body contouring, refining, toning and revitalising.

Clarins Eau Dynamisante
The first product to unite fragrance and benefits of plants to lift your spirits, refresh, and firm your skin. Invigorating after a shower, it can also be used to rejuvenate yourself in the heat. Or, try Clarins Lift Jour Anti Rides Extra Firming for day and night.

Vichy Laboratories Novadiol
Vichy’s experts measure ageing and loosening of the skin by the loss of skin density. Novadiol is the first treatment using the patented Phyto-Flavone, capable of redensifying the skin. Phyto-Flavone combines a stimulating isoflavone-rich soya extract and two phyto active ingredients to fight loss in skin density and rebuild the skin’s inner matter (epidermal cells and supporting collagen).

Vichy’s Reti C , an intensive corrective moisturiser, combines pure Retinol and Vitamin C. These ingredients work progressively, without traumatising the skin. Vitamin C works like a surface micro-peel to even out tone, reduce skin discolourations and improve the skin’s texture. And, Retinol works on cellular renewal to fill in wrinkles from the inside.

/photo.cms?msid=41967048 Neutrogena Visibly Firm
When it comes to getting firmer, smoother skin, copper is worth its weight in gold. Turns out the unassuming mineral found in kitchen utensils — and the third most common trace element found in the human body — is skin’s biggest over-achiever, a nutrient essential for cellular activity and the production of collagen and elastin (the duo that helps prevent the skin from sagging). As skin ages, production and maintenance of collagen and elastin diminish.

That’s where the patented Active Copper comes in — copper linked with peptides (small building blocks of protein), effectively delivers the mineral deep into the skin. Neutrogena claims that, in just four weeks, the product makes the skin firmer, smoother and more even-toned. It also refines the skin’s surface texture and reduces the appearance of fine lines — without any of the irritation that can be associated with some alpha-hydroxy acid formulas.

For day, try new Visibly Firm Face Lotion SPF 20 . At night, smooth on Visibly Firm Night Cream, a rich moisturiser that takes advantage of skin’s rest period, when increased circulation makes the complexion more receptive to nutrients.

Day and night, apply Visibly Firm Eye Cream , an effective treatment that’s gentle enough for the delicate under-eye area. And don’t limit copper’s lustrous effect to your face: Tone up less-than-firm arms or thighs with Visibly Firm Body Lotion that promises firmer and smoother skin in two weeks.

Got comments or questions? E-mail us at femina@timesgroup.com with ‘etc — firm up!’ in the subject line.
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