On the other, all women writers are now all expected
to be pretty, with high ‘marketable personas’ and write exotic books
about faraway exotic places. Publishers like books they can sell as ‘Chick
Litt’ or cool books written by sexy young things. In that sense, Indian
women writers face a danger of being imprisoned in a gilded
cage.”
The given yardstick seems to be of two kinds — either
one is marketable or already famous! Meher Pestonjee claims that, “Unless
you happen to be Vikram Seth or Arundhati Roy, writers remain at the mercy of
publisher’s whims and inordinate delays.”
But just
getting a book published is only the first step. There’s so much noise out
there, so many books, so many magazines, so much TV, so much stuff to read on
the Internet, and so little time. Obviously, every book could do with a little
push.
There is Margaret Mascarenhas who says, she would “like
to see publishing houses in India invest more to promote the work of their
authors after it is published. Otherwise, it places a huge and annoying burden
on the authors, requiring them to be well connected with the press, and placing
them at a decided disadvantage if they are not. At the moment, first-time
novelists in India have to be both, independently wealthy and very well
connected to contemplate a career exclusively devoted to fiction.”
However, she does believe that the introduction of branches of major
publishing houses in India has facilitated access to Indian
authors.
What should fiction writers do then? Namita Gokhale, the
writer-publisher, suggests that the solution is not to give up.
“It’s never easy to get the attention of publishers, although there
are so many new and dynamic publishing houses around these days,” she
concedes and attributes it to lack of literary
agents.
“Unfortunately there are no literary agents that I have
heard of operating in India. One could seek to contact an international literary
agent with an interest in India through the Internet, or else the aspiring
writer should send a brief synopsis and an introductory chapter to the editors
at the publishing houses, and be patient and persevering in trying to project
their work.”
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