Ummmmm..o sinful, sensuous, manna from heaven, soul food, irresistible - these are just some descriptions of chocolate. Here's what some guys associate it with...

Love: I have won more hearts by gifting chocolates rather than roses.

Sex: It's the best sex aid to have on a long steamy date!

The brain: Chocolate is one of the most intelligent creations of the human brain.

Duty-free shopping: No trip abroad is complete without buying chocolates.

The refrigerator: It's probably the best thing in any fridge in any home.
- MANDAR AGASHE, SINGER AND MUSICIAN

Chocolate... " Is a colour positive:

For an artist, the rich coffee brown colour is a real turn-on.

Is temptation: It lures you into submission.

Is femininity: I think chocolate is essentially a woman's thing.

Is my daughter's childhood, for it's the one thing that always sets things right.

Is a visual thing; just the sight of chocolate can get your nose, tongue... everything working!
- SUBRATO BHOWMICK, INDUSTRIAL DESIGNER AND CREATIVE DIRECTOR, MUDRA

Things I associate with chocolate? Hmmnn.
Firts it's gree, then passion, fat, women and gifts. And though I'd love to be a chocoholic, I can't be...
- PALASH SEN, SINGER AND DOCTOR

I associate chocolate with the sensuous skin colour of Indian women. . especially my gorgeous wife Cheeru who happens to be MY CANDY, and of course women like Bipasha Basu who are eye candy.

Nothing takes you from instant nirvana to a few painful minutes in a dentist's chair like chocolate does! As a teenager, I had always associated chocolate with female mud wrestling - don't even begin to ask me why!

As a 36-year-old, l associate chocolate with hide-and-seek
played with my six-year-old daughter, Ilvika. I hide the chocolate and she always manages to find it and polish it off. I also associate chocolate with getting into serious trouble with Ilvika when I don't buy her any as it will destroy her teeth, but go right ahead and gift chocolates to other kids!
-PRAFUL CHANDAWARKAR, OWNER, MALAKA SPICE

Chocolate to me means innocence, childhood and guilt-free pleasure. Chocolate also means warm, slightly sweaty, dark brown breasts with darker brown nipples; and swaying to the rhythm of Caribbean songs the golden light of an island sunset.
- REMO FERNANDES, MUSICIAN

Chocolate
* Is an after-dinnerpick-me-up.
* Is music.
* Is good sleep.
* Is a treat for the
olfactory and tactile senses.
* Always sets you in the mood for
the night!
- PIRUZ KHAMBATTA, CMD, RASNA

Chocolates look gorgeous and smell heavenly. They are great mood elevators. Chocolate improves the taste of even mundane desserts. After all, doesn't vanilla ice cream taste so much better with hot chocolate sauce?

Most people think chocolates are the next best thing to sex. They sure make for strategic gifts and incentives and are a great way to woo and seduce.

In a lighter vein, I think women love coffee, chocolates and men - though not necessarily in that order, but they've all got to be rich!
- RAHUL DEV SHETTY, CHOREOGRAPHER

I just love the taste, the taste, the taste, the taste and the taste. My association with chocolates is only related to the taste bud; if you're thinking women or sex I'm sorry to disappoint you.

My all-time favourite are champagne truffles. There's a special brand called `Zucher', available only in Zurich. Brilliant in taste and texture. I don't get to enjoy it very often but I'm always delighted when I have it; actually, I treasure it!
- TIKKA SHATRUJIT SINGH, DIRECTOR, LOUIS VUITTON MOET HENESSY

The things with which I associate chocolate are obesity, diabetes, the ancient civilisation of the lands we now call Mexico which gave the cocoa bean to the Hisponic Conquistadors and thus to the world, magic and aphrodisiacal powers, with which the ancients invested the bean.
-- GERSON DA CUNHA, COLUMNIST

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