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A Family Affair

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Medicine To Metal
Having cleared her pre-medical exams, Harjinder entered Delhi Medical College. But it wasn’t meant to be. “Circumstances were such that we couldn’t afford medical studies, so I opted for BSc with zoology honours,” she remembers. Then came marriage and domesticity and one fine day, Chand Begum Ke Jewels. That was almost 23 years ago.

In the meanwhile Cherry, a hotel management graduate from the Pusa Institute, Delhi, came in as the new family member. “I always loved jewellery and I like pieces that are different. It was inevitable that I would join my mother-in-law,” she says.

Having revived the legend of Chand Begum Ke Jewels in the form of a boutique where minimum pieces are displayed and business is mostly by appointment, Harjinder has ensured the exclusivity of her creations by designing one-of-a-kind pieces.

And it has paid off with the clientele including the country’s who’s who and a growing market in Toronto, East Coast of the United States and Tokyo. The duo are very particular about doing ‘traditional‘ jewellery that are ‘heirloom’ pieces and shy away from modern, fusion designs.

Cherry, the designated creative head sums up the principle at work: “Jewellery, as they say, is all about feeling and connecting to your dreams. We strive to give the Indian women a vivid picture of their dreams through our jewellery.” The coloured stones are imported from places like the US, Brazil and Thailand.

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