No
Tension
While Harjinder and Cherry are both involved with the
creative aspects, their areas of expertise differ. As Harjinder says, “We
are two different women with different feelings. She is into big pieces, I like
making smaller, finer pieces.” Cherry agrees pointing out that it is their
devotion to exclusive pieces that has earned them the special niche that they
occupy.
Otherwise, “there are so many jewellers today and if
we start selling the same pieces to all we won’t be occupying the position
we are in. That is also one reason why we don’t go in for publicity. Most
of our clients come by word of mouth.”
They also have, Cherry
points out, plenty of NRI clients and for those from Tokyo they’ve gone in
for little modifications to their designs without moving away from their forte
of traditional, heirloom pieces. With designer Satya Paul
recently using their pieces for his show in the Middle East, more markets are
opening up for them. However, both women are wary of going in for fast
expansion.
What is the secret of their successful pairing at work?
“There is no tension because we live separately. We come to work and then
go back to our respective homes,” laughs Harjinder. “Touch
wood!” seconds Cherry.
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