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A Family Affair

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No Tension
While Harjinder and Cherry are both involved with the creative aspects, their areas of expertise differ. As Harjinder says, “We are two different women with different feelings. She is into big pieces, I like making smaller, finer pieces.” Cherry agrees pointing out that it is their devotion to exclusive pieces that has earned them the special niche that they occupy.

Otherwise, “there are so many jewellers today and if we start selling the same pieces to all we won’t be occupying the position we are in. That is also one reason why we don’t go in for publicity. Most of our clients come by word of mouth.”

They also have, Cherry points out, plenty of NRI clients and for those from Tokyo they’ve gone in for little modifications to their designs without moving away from their forte of traditional, heirloom pieces. With designer Satya Paul recently using their pieces for his show in the Middle East, more markets are opening up for them. However, both women are wary of going in for fast expansion.

What is the secret of their successful pairing at work? “There is no tension because we live separately. We come to work and then go back to our respective homes,” laughs Harjinder. “Touch wood!” seconds Cherry.
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